Luella Delano

Voted World's Funniest Copywriter—I killed all the others.

Since 2006, I’ve been executing stories and writing strategies as a remote copywriter and marketer. I write email and web copy in addition to SEO blogs, interpret metrics, build content calendars, and provide various digital marketing services. I've been a remote assistant, a copy editor, an affiliate manager, and beyond. There isn't much I haven't done in the internet marketing space. I have written copy for, designed, and managed a LOT of email campaigns.

Email Broadcast •

12 Juneteenth Newsletter Ideas for 2025 to Celebrate Freedom and Diversity

These inspiring Juneteenth newsletter ideas for 2025 present a chance for your business to honor the holiday authentically through your email marketing. Juneteenth, celebrated on June 19, marks the day in 1865 when enslaved African Americans in Galveston, Texas, were finally informed of their freedom—two and a half years after the Emancipation Proclamation. Officially recognized as a federal holiday in 2021, Juneteenth represents freedom, resilience, and the ongoing pursuit of equality.
For busi...
Email Broadcast •

Why You (Might) Need an Email Marketing Audit

An email marketing audit could be the smartest thing you do for your business this year. If you’re like most brands, you spend a lot of time creating email content, building your list, and crafting campaigns—but how often do you stop to evaluate whether it’s all actually working?
In a world where inboxes are overflowing and attention spans are shrinking, your email strategy can’t survive on autopilot. Even if your open rates look decent and you’re not seeing a flood of unsubscribes, there could...
Email Broadcast •

Fall Into Fresh September Newsletter Ideas for 2025

As summer fades into fall, September newsletter ideas for 2025 take center stage. This time of change and fresh starts offers businesses a chance to reconnect with their audiences. And that makes September the perfect moment to engage your recipients with creative, timely content.
For businesses, newsletters in September can bridge the seasonal shift, providing relevant updates, promotions, and stories that resonate with customers. Whether you’re offering back-to-school discounts, launching fall...
Email Broadcast •

Email Marketing for Home Services That Actually Works

Email marketing for home services is one of the most effective and affordable ways to stay connected with your clients, keep your business top of mind, and drive repeat bookings.
Unlike traditional advertising, email marketing allows businesses in this industry to communicate with customers in a personal, timely, and measurable way. From appointment reminders and seasonal tips to special offers and service updates, email can help you maintain relationships long after the job is done.
Let’s break...
Intown Renovations Group •

Better Home Construction in Atlanta — Intown Renovations Group

This year’s theme for home construction in Atlanta is about getting better—not bigger. After a brief increase in the size of new construction homes in 2021, the average size of a new house has been gradually decreasing. In 2022, the average new house was 2,479 square feet. However, by 2023, it had gone down to 2,411 square feet, the smallest in 13 years. This change is due to two factors. First, there have been shifts in home buyer preferences. Second, housing has become less affordable. The 202...
Intown Renovations Group •

Stay Legit with Atlanta Building Permits — Intown Renovations Group

We admit that acquiring Atlanta building permits can be a pain. You’d think you could simply walk into your local municipal office, pay the fee, and walk out—but it’s never that simple. In reality, significant planning in advance is essential before pursuing a building permit for your project.Before you can even begin to fill out the application, you’ll need to write up a plan that answers the following questions:When the project gets more complex, like adding structural or electrical parts, the...
Intown Renovations Group •

Picking the Perfect Home Renovation Contractor in Atlanta — Intown Renovations Group

If you’ve been Googling home renovation contractors in Atlanta, we’re going to go out on a limb and say you’ve probably decided to make some home renovations. Sooner or later, every home needs a repair—and you’ll lack either the time, motivation, or expertise (or all of the above) to tackle it on your own. Thus, most homeowners will need to hire a contractor at some point. Knowing how to hire and find the right professional is crucial for project success.Let’s examine the complexities of hiring...
Intown Renovations Group •

The Cost to Finish a Basement in Atlanta—2024 — Intown Renovations Group

To put it bluntly, the average cost to finish a basement in Atlanta runs about $25 to $50 and over per square foot. This can total between $5,000 and $100,000 including labor—which is a massive range. Actual pricing? That’s more complicated to explain. There are several components to basement completion, depending on your starting point and end goal. A finished basement offers versatile functionality to your home, such as storage, an office, or an additional bedroom. It can be well worth the inv...
Intown Renovations Group •

Find the Best Custom Home Builders in Atlanta — Intown Renovations Group

The best custom home builders in Atlanta can be hard to find. Of course, any company can say they’re the “best”—but to truly earn that title, a builder must consistently deliver exceptional quality and customer satisfaction. There are several do’s and don’ts involved when finding the best custom home builder for your project. When planning your custom home, select your builder as if you were buying a home and selecting the right property. Accompany us as we take an in-depth look at what to look...
Intown Renovations Group •

Hidden Atlanta Home Renovation Costs to Watch For — Intown Renovations Group

All Atlanta home renovation projects come with unforeseen obstacles. This is the nature of construction and remodeling. One of the most prevalent problems with home remodel projects is going over budget. Hidden and unexpected expenses can cause the final price tag to exceed your contractor's initial estimate. The key to avoiding hidden costs is to be realistic and maintain constant communication with your contractor. Additionally, sometimes you can anticipate where hidden renovation expenses mig...
Intown Renovations Group •

Building Accessory Dwelling Units in Atlanta — Intown Renovations Group

Accessory dwelling units in Atlanta are quickly becoming one of the most popular ways to add value, flexibility, and livable space to a property. Whether you're looking to create a rental unit for extra income, a comfortable home for aging parents, or just some much-needed breathing room, accessory dwelling units (aka ADUs) offer a smart solution—especially in a growing, dynamic city like Atlanta.As housing prices rise and multigenerational living becomes more common, more Atlantans are explorin...
Intown Renovations Group •

What’s Driving Building Materials Cost in Atlanta? — Intown Renovations Group

How much do building materials cost in Atlanta, anyway? Whether you're updating a kitchen, replacing flooring, or tackling a full remodel, understanding material prices helps you make informed decisions. Renovation costs can fluctuate due to various factors, including supply chain disruptions, local demand, labor shortages, and even Atlanta’s unique climate conditions.The materials cost in Atlanta is also influenced by market trends—meaning prices for lumber, roofing, and interior finishes may v...
Intown Renovations Group •

About Small House Communities in Atlanta—and Where to Look — Intown Renovations Group

Small house communities in Atlanta are redefining what it means to live well. As more of us embrace the idea that less is more, these thoughtfully-designed neighborhoods are popping up across the metro area—offering not only smaller homes but a bigger sense of purpose, connection, and sustainability.In a city known for its sprawl and traffic, small house communities provide a refreshing alternative. They’re walkable, often eco-conscious, and attract people from all walks of life—young profession...
Intown Renovations Group •

What Is the Cheapest Way to Build a House in Atlanta? — Intown Renovations Group

Finding the cheapest way to build a house in Atlanta isn’t just about pinching pennies—it’s about making smart choices at every step of the process. With building costs rising and the local housing market staying competitive, more Atlantans are turning to budget-conscious building methods to create the homes they want without overspending.Atlanta offers a unique mix of opportunities and challenges when it comes to affordable homebuilding. The good news? With the right approach, you can cut costs...

[NEW BLEND] Try Garlic Roast 🧄

Okay, okay... We’re kidding. There’s no garlic in your coffee—we promise. But we are serious about showing our love for our favorite people (that’s you). Today only, we’re throwing in a free Seven sticker with every order, just for being a good sport.* Happy April Fools’ day!

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Your insurance collections need attention too! Many practices unknowingly lose thousands in uncollected insurance claims. Are you really collecting everything you’ve earned?

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