Luella Delano

Voted World's Funniest Copywriter—I killed all the others.

Since 2006, I’ve been executing stories and writing strategies in the digital marketing space. I'm a copywriter, copy editor, affiliate manager, virtual assistant, content strategist, writing team manager, metrics whisperer—there’s not much I haven’t done in internet marketing.

I’ve written, edited, strategized, launched, optimized, and over-delivered on everything from SEO blogs to web copy to email campaigns. (A LOT of email campaigns.)

Email Broadcast •

The Solar Digital Marketing Agency You Didn’t Know You Needed

Choosing the right solar digital marketing agency can be the difference between a Here’s the truth: solar customers do their homework. Whether they’re homeowners looking to go green or businesses trying to cut operating costs, they’re Googling, comparing, and scrutinizing every option before making a decision. If your company isn’t showing up in search results, sending helpful follow-up emails, or retargeting site visitors who got distracted by their dog, you’re losing sales.
That’s where a spec...
Email Broadcast •

Affordable Marketing Plans for Nonprofits: Do More with Less

Marketing plans for nonprofits are often treated like something reserved for huge organizations with full-time staff, big budgets, and extra hours to spare. But in reality, they’re a necessity. Whether you’re running a food pantry, an animal rescue, or a national advocacy group, a solid plan can help you reach more people, rally support, and stretch every dollar further.
If you’ve ever felt like you’re throwing spaghetti at the wall with your outreach—posting on social media when you remember to...
Intown Renovations Group •

Smart, Low-Cost Home Remodeling in Atlanta — Intown Renovations Group

Low-cost home remodeling in Atlanta is more than just a dream—it's a smart strategy for updating your space without overspending. With home improvement prices climbing across the country, many Atlanta residents are wondering how to make meaningful changes on a realistic budget. The good news? You don’t need a six-figure renovation to create a home you love.Atlanta is full of charm and character, from 1920s bungalows to mid-century ranches, and a few well-placed upgrades can go a long way. Whethe...
Intown Renovations Group •

Your Guide to Cost Estimates for Home Renovations in Atlanta — Intown Renovations Group

If you’ve been searching for cost estimates for home renovations in Atlanta, you’ve likely discovered just how wide the price range can be. Whether you're planning a kitchen overhaul in Decatur or thinking about adding a guest suite in Buckhead, the costs can vary dramatically depending on the size of the project, the age of your home, and the materials you choose.And while national averages might give you a ballpark, they don’t always reflect the unique labor and permitting realities in the Atl...
Email Broadcast •

What an Email Marketing Automation Agency Can Do (That You Probably Can’t)

An email marketing automation agency can be a game-changer for businesses that are tired of sending one-off email blasts and hoping for the best. If you’re overwhelmed by the idea of nurturing leads, keeping up with sales funnels, and maintaining consistent communication with your audience, you’re not alone. Plenty of businesses start strong with email marketing only to let it slide when things get busy—or when they’re unsure how to scale it effectively.
An email marketing automation agency does...
California Medical Billing •

5 Signs Your Practice Is Doing Better than You Realize | California Medical Billing

Running a private practice isn’t for the faint of heart. Every day brings new challenges—from patient care to payroll and scheduling to insurance claims. And sometimes, progress can feel frustratingly slow. But at California Medical Billing, we see behind the scenes of thriving practices across the state, and we can tell you with confidence: the small wins you’re stacking every day are adding up to something powerful.


Growth doesn’t always look like big, flashy milestones. More often, it show...
Email Broadcast •

12 Juneteenth Newsletter Ideas for 2025 to Celebrate Freedom and Diversity

These inspiring Juneteenth newsletter ideas for 2025 present a chance for your business to honor the holiday authentically through your email marketing. Juneteenth, celebrated on June 19, marks the day in 1865 when enslaved African Americans in Galveston, Texas, were finally informed of their freedom—two and a half years after the Emancipation Proclamation. Officially recognized as a federal holiday in 2021, Juneteenth represents freedom, resilience, and the ongoing pursuit of equality.
For busi...
Email Broadcast •

Why You (Might) Need an Email Marketing Audit

An email marketing audit could be the smartest thing you do for your business this year. If you’re like most brands, you spend a lot of time creating email content, building your list, and crafting campaigns—but how often do you stop to evaluate whether it’s all actually working?
In a world where inboxes are overflowing and attention spans are shrinking, your email strategy can’t survive on autopilot. Even if your open rates look decent and you’re not seeing a flood of unsubscribes, there could...
Email Broadcast •

Fall Into Fresh September Newsletter Ideas for 2025

As summer fades into fall, September newsletter ideas for 2025 take center stage. This time of change and fresh starts offers businesses a chance to reconnect with their audiences. And that makes September the perfect moment to engage your recipients with creative, timely content.
For businesses, newsletters in September can bridge the seasonal shift, providing relevant updates, promotions, and stories that resonate with customers. Whether you’re offering back-to-school discounts, launching fall...
Email Broadcast •

Email Marketing for Home Services That Actually Works

Email marketing for home services is one of the most effective and affordable ways to stay connected with your clients, keep your business top of mind, and drive repeat bookings.
Unlike traditional advertising, email marketing allows businesses in this industry to communicate with customers in a personal, timely, and measurable way. From appointment reminders and seasonal tips to special offers and service updates, email can help you maintain relationships long after the job is done.
Let’s break...
Intown Renovations Group •

Better Home Construction in Atlanta — Intown Renovations Group

This year’s theme for home construction in Atlanta is about getting better—not bigger. After a brief increase in the size of new construction homes in 2021, the average size of a new house has been gradually decreasing. In 2022, the average new house was 2,479 square feet. However, by 2023, it had gone down to 2,411 square feet, the smallest in 13 years. This change is due to two factors. First, there have been shifts in home buyer preferences. Second, housing has become less affordable. The 202...
Intown Renovations Group •

Stay Legit with Atlanta Building Permits — Intown Renovations Group

We admit that acquiring Atlanta building permits can be a pain. You’d think you could simply walk into your local municipal office, pay the fee, and walk out—but it’s never that simple. In reality, significant planning in advance is essential before pursuing a building permit for your project.Before you can even begin to fill out the application, you’ll need to write up a plan that answers the following questions:When the project gets more complex, like adding structural or electrical parts, the...
Intown Renovations Group •

Picking the Perfect Home Renovation Contractor in Atlanta — Intown Renovations Group

If you’ve been Googling home renovation contractors in Atlanta, we’re going to go out on a limb and say you’ve probably decided to make some home renovations. Sooner or later, every home needs a repair—and you’ll lack either the time, motivation, or expertise (or all of the above) to tackle it on your own. Thus, most homeowners will need to hire a contractor at some point. Knowing how to hire and find the right professional is crucial for project success.Let’s examine the complexities of hiring...
Intown Renovations Group •

The Cost to Finish a Basement in Atlanta—2024 — Intown Renovations Group

To put it bluntly, the average cost to finish a basement in Atlanta runs about $25 to $50 and over per square foot. This can total between $5,000 and $100,000 including labor—which is a massive range. Actual pricing? That’s more complicated to explain. There are several components to basement completion, depending on your starting point and end goal. A finished basement offers versatile functionality to your home, such as storage, an office, or an additional bedroom. It can be well worth the inv...
Intown Renovations Group •

Find the Best Custom Home Builders in Atlanta — Intown Renovations Group

The best custom home builders in Atlanta can be hard to find. Of course, any company can say they’re the “best”—but to truly earn that title, a builder must consistently deliver exceptional quality and customer satisfaction. There are several do’s and don’ts involved when finding the best custom home builder for your project. When planning your custom home, select your builder as if you were buying a home and selecting the right property. Accompany us as we take an in-depth look at what to look...
Intown Renovations Group •

Hidden Atlanta Home Renovation Costs to Watch For — Intown Renovations Group

All Atlanta home renovation projects come with unforeseen obstacles. This is the nature of construction and remodeling. One of the most prevalent problems with home remodel projects is going over budget. Hidden and unexpected expenses can cause the final price tag to exceed your contractor's initial estimate. The key to avoiding hidden costs is to be realistic and maintain constant communication with your contractor. Additionally, sometimes you can anticipate where hidden renovation expenses mig...
Intown Renovations Group •

Building Accessory Dwelling Units in Atlanta — Intown Renovations Group

Accessory dwelling units in Atlanta are quickly becoming one of the most popular ways to add value, flexibility, and livable space to a property. Whether you're looking to create a rental unit for extra income, a comfortable home for aging parents, or just some much-needed breathing room, accessory dwelling units (aka ADUs) offer a smart solution—especially in a growing, dynamic city like Atlanta.As housing prices rise and multigenerational living becomes more common, more Atlantans are explorin...
Intown Renovations Group •

What’s Driving Building Materials Cost in Atlanta? — Intown Renovations Group

How much do building materials cost in Atlanta, anyway? Whether you're updating a kitchen, replacing flooring, or tackling a full remodel, understanding material prices helps you make informed decisions. Renovation costs can fluctuate due to various factors, including supply chain disruptions, local demand, labor shortages, and even Atlanta’s unique climate conditions.The materials cost in Atlanta is also influenced by market trends—meaning prices for lumber, roofing, and interior finishes may v...
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